Western Revival: Fall 2024

As an avid country music fan, my eyes lit up when I saw that cowboy boots and stressed denim were making their way out of my favorite records and into the closet for fall 2024 essentials. The classic all-american look has come back strong this autumn following the rise of country music earlier this year accompanied by a fair share of cowboy films. 

To fully understand this โ€œWestern revivalโ€ we have to take it back to March 2024, when Beyonce released her โ€œCowboy Carterโ€ album featuring hits like โ€œTexas Hold โ€˜Emโ€ and a cover of โ€œJoleneโ€ by Dolly Parton. Other artists quickly followed suit, with Lana Del Rey and Post Malone dropping their debut country albums โ€œLassoโ€ and โ€œF-1 Trillionโ€ respectively. 

It's safe to say that this country comeback is not just restricted to music, as tornado chasing cowboys and Texan cheerleaders grace our screens. With films such as โ€œTwistersโ€ becoming blockbusters during the summer and shows such as โ€œAmericaโ€™s Sweethearts: Dallas Cowboys Cheerleadersโ€ and โ€œYellowstoneโ€ trending as the nationโ€™s most popular TV series, itโ€™s no surprise that viewers are pulling out their denim and studded belts. 

As media remains a large influencer in fashion, the cowboy craze was quick to find itself on moodboards and runways. A recent New York Post article cited data from the Real Real that showed how interest in vintage Leviโ€™s denim and fringed leather has risen by 70% and from Pinterest where searches for โ€œcountry glamโ€ have increased 8,700% from last year while searches for โ€œWestern style outfitsโ€ have risen 418%. This trend was also reflected in Pharell Williamโ€™s fall winter 2024 collection where he featured cowboy boots, leather hats, and washed denim with Western designs. 

However, you don't need a wardrobe full of designers to hop on this trend during the fall. Three simple steps: hat, jeans/leather, boots and you are on your way to nailing this timeless look.

Tops

Bottoms

Shoes

Accessories

Featured Image Courtesy of Pinterest

Meihuan Yu

Meihuan is a first-year at Wharton. She loves fashion because it allows her to express creativity while staying at the forefront of style trends. She currently works as a Web Writer for The WALK Magazine. 

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