Your New Obsession: The Hirshleifers

Periodically, I delete and re-download TikTok. Not to sound crass, but I absolutely love the app. As well as style inspiration, it acts as a way for my younger sister (who lives in London) and I to remain in constant communication. We are perpetually tagging each other in videos about our parents, ex-boyfriends and London. However, I also use the app because I am obsessed with the Hirshleifers.

Marci and Lori Hirshleifer are members of a luxury clothing retail dynasty. For over 100 years, their family-run store Hirshleifer’s has held the status as a global luxury mecca. Although it once carried a select few high-end brands and traditional womenswear, they now have over 100 designers including Chanel, Balenciaga, Kith, and Saint Laurent. They have a bustling and burgeoning e-commerce platform and a strong and developing international presence.

Marci and Lori have started styling clothing and showing their outfits and amazing jewelry on TikTok and have perfectly captivated Gen-Z’s fleeting attention and attraction to anything fun, stylish, and over the top. They are effortlessly cool, chic and badass.

Although, Marci and Lori’s style is very high-brow and most definitely not super affordable as a college student.

Here I have provided some key takeaways that are affordable and transcendent:

Stacking

Often and always. Your jewelry should be like second-skin. Keep it on. Wear it well. Play around.

Courtesy of Lori Hirshleifer

Courtesy of Pinterest

More is more

Fun nails. Fun rings. Fun bags. Charms galore.

Courtesy of Marci Hirshleifer

Courtesy of En Route Jewelry

Use a bag as a bright pop of color

Then, take that colorful bag and add a keychain. Then add three more. Then, maybe… one more. In true Jane Birken fashion, accessorize your accessories.

Courtesy of Lori Hirschleifer

Courtesy of Pinterest

A plain white tee shirt and a great pair of jeans go a long way

This is just cool.

Courtesy of Marci Hirshleifer

Courtesy of Pinterest

Sneakers should be cool, casual, and lowkey

A great pair of Adidas will do the trick.

Courtesy of Lori Hirshleifer

Courtesy of Pinterest

Ballet flats

Should be the opposite.

Courtesy of Lori Hirshleifer

Courtesy of Free People

I feel like the golden rule that I have taken after observing their style is: that your clothes should be plain, casual, and effortless and your accessories should be the opposite.