Duck, Duck, Goose: The animal rights backlash to Canada Goose


Duck, Duck, Goose: The animal rights backlash to Canada Goose

Canada Goose Jackets

Walk down Locust on a cold day and you’re guaranteed to see dozens of Canada Goose jackets. The circular red logo has become iconic. The procession of identical Canada Goose jackets during girl’s rush has become a running joke. Many Penn students love Canada Goose jackets—they’re warm, high quality and have a slick, finished appearance.

What many Penn students don’t know is these jackets cost more than their $1000 price tag. The plush, beige fur trimming the hoods of the jackets was taken from the backs of Canadian coyotes. The down lining was taken from the feathers of ducks and geese.

These fur–trimmed and feather–filled jackets have set off storms of protests and petitions from animal rights activists. It’s why last month PETA activists hit the company’s headquarters in Toronto. Joined by actor and model Maddie Q, PETA activists spilled fake blood and declared, “Murder is never in fashion.” They held photos of Canadian coyotes. They requested a meeting with CEO Dani Reiss to ask him to remove the fur from his coats.

It’s why a handful of protesters crashed an Amy Schumer book signing and chanted “Fur trade, death trade.” Previously, the comedian had been photographed in a Canada Goose jacket. She stopped wearing it after hearing allegations about the company’s cruelty towards animals.

In its fur and down policy, Canada Goose states its commitment to the ethical and responsible use of fur. In response to the argument that animal products shouldn’t be used in consumer products, Canada Goose simply states “we do not share that view.” Perhaps in response to the animal rights backlash, Canada Goose recently implemented new traceability programs. These programs ensure the fur and down insulation is sourced from animals “that have not been subjected to any unfair practices, willful mistreatment or undue harm, and materials are fully traceable throughout the supply chain.”

While animal rights activists remain skeptical, sales remain strong—climbing by 450% since 2011. Canada Goose is reportedly planning its IPO for within the next few months.

Image Courtesy of The Canadian Press / Aaron Vincent Elkaim

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