he current political climate notwithstanding (PSA: Make Donald Drumpf Again), I love America. ‘Tis the land of freedom, Tommy Hilfiger, and getting #turnt on the 4th of July. But in terms of fashion, there is no comparison.
The frumpiest of Swedes would be, like, the president of Tabard (if that’s even a thing?). To boost your Scandinavian sensibility, I present the knowledge gained from my semester studying the shops – and not the books – in Stockholm. Continue reading for the best of Swedish fashion. IKEA definitely not included.
Acne Studios
What I would do for an Acne leather jacket. A permanent fixture on my Pinterest (check me out @ allisonlitt10), Acne Studios exemplifies the modern, pared-down aesthetic that has become the hallmark of Swedish fashion. Defined by clean lines, neutral tones, and androgyny, Acne offers a look that can be taken straight from the show to the streets. Fun fact: In one of his latest campaigns, creative director Johnny Johansson used his 11-year-old son as a model for the women’s collection. Epic.
& Other Stories
Brought to you by the quintessentially Swedish H&M group, & Other Stories is beloved for its luxe minimalism at high-street prices. Continuing its sister brand’s legacy of designer collaborations, & Other Stories has produced capsule collections with both Rodarte and Clare Vivier. Unlike the catastrophe that was H&M x Balmain, these collaborations were quiet and tasteful – just like Sweden.
Eytys
On the prowl for a cooler, pricier Superga? Then Eytys is the sneaker for you! For the bargain price of $185, you can become the proud owner of leather low-tops with vulcanized rubber soles (whatever that means.) Did I purchase a pair? Naturally. It’s a souvenir … or so I told my parents.
Stutterheim
For another overpriced brand, be sure to check out Stutterheim, which has accomplished the near impossible and designed a fashionable raincoat. I, too, was skeptical of this oxymoron, but after visiting the Stutterheim flagship and seriously testing the sales associate’s patience, I was won over by the raincoat’s fit and signature matte finish. Still unconvinced? Both Kim K and Ye have rocked the Stutterheim raincoat in black. If that’s not a stamp of approval, I don’t know what is.
Sandqvist
Your trendy international friend in Theta or Owls definitely owns a Sandqvist backpack – and chances are you’re pronouncing it wrong. Think of Sandqvist as the Swedish take on Herschel. Originally designed for hiking, biking, and other outdoor activities I hate, Sandqvist is now a favorite amongst the fashion crowd. I personally am inclined towards the Alva backpack in blue. It’s modern yet timeless and sure to stand out in a sea of black North Faces.
Honorable mentions include Filippa K, Absolute Vodka, and Alexander Skarsgård. IMHO, of course.
– Allison Litt
Images courtesy of: Fashionista, Refinery29, This is Jayne Wayne, Elle, and Sandqvist.