Easy, Breezy, Beautiful … CoverBoy!

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Easy, Breezy, Beautiful … CoverBoy!


James Charles Covergirl


Anonymous Drop Cap 1t’s 2016, and CoverGirl has found a new face to represent its makeup empire. In the past, the brand has always aimed for spokespeople with easy, breezy and beautiful qualities – this time, they found these qualities in a boy.

Last week, CoverGirl officially announced its first-ever male face, and people can not stop talking about it. His name is James Charles, and he is just 17-years old, from Bethlehem, New York. James first gained recognition after tweeting a picture of his senior portraits, which eventually went viral. After ]falling in love with his highlight, it did not take for people to fall in love with him.

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Fame and recognition soon followed, as the world subscribed, followed, and shared his videos and photos from his Youtube, Twitter and Instagram accounts – all under @jcharlesbeauty. James’ following has since grown to exceed 1,000,000 across his various social media accounts, and is still on the rise.

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Together, James and CoverGirl have made history, illustrating that makeup belongs to everyone – and that anyone can be easy, breezy, and beautiful.

-Camillia Nwokedi

Images courtesy of: Twitter, Instagram, and Refinery29

1 Comment

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