The 10th Penn Fashion Week has officially started! The kickoff was Monday night, with an event focused on beauty with Wendy Widman, the Senior Manager of Global Marketing for Nars and beauty stylists from The WALK who gave makeup tutorials. The latter made Mindy Zou, the COO of PFW, especially excited, as it was an interactive event where attendees were able to witness how they could use what they had just learned about makeup on themselves.
Tuesday’s event will present apparel in a way that you’ve never thought about it before. Pascale Gueracague, the Design Director of Future Textiles at Lululemon, and Merrill McDermott, a Digital Marketing Consultant at Negative Underwear, will tell you about how their innovative textiles are made. This will be an interesting and original event that deviates from your usual fashion-related speaker event and may be of use if you want to work in the field later on, as you will see what is changing in the apparel industry.
Wednesday will be all about publications that shape the way we think about fashion, whether they be print or digital. Major fashion publications will be in attendance: Refinery 29 (represented by Erin Cunningham, Senior Fashion Editor), Teen Vogue (with Sarah Brody, Fashion Market Editor) or – my personal favorite – Garance Doré (represented by Emily Note, Business Development and Operations Director).
The following day will be the much-awaited Keynote speaker event featuring Andrew Rosen, the CEO and Founder of Theory. The event will be moderated by Lauren Sherman who is the New York Editor of The Business of Fashion which Dami Rosanwo, the CMO of the PFW, perfectly summarizes as the “Forbes for fashion.” Dami cites this event as the one she’s most excited for, as this pioneer in the fashion industry will speak not only about his history with the brand but also where he sees the retail industry headed. Rosen’s opinion is especially valuable, as he played a huge role in the fashion industry – notably through his work with the Council of Fashion Designers of America. Rosen will also focus on the business side of retail, which will prove helpful to those considered retail careers.
Friday – accessories day – will offer you plenty of opportunities to get involved, starting with the possibility of coffee chats with an HR representative from Chanel. Dami indicates that these won’t be stressful and are a good way to show your interest in possibly interning at Chanel. During the event, a “marketing challenge,” very similar to a case competition, will take place, in which anyone can participate. The winner will be able to design his or her own pair of Converse. Danielle DiFerdinando, the CEO and Founder of Danielle Nicole, will also be there, and she is an alumna of Penn, so her advice will be sure to prove very useful to any of us.
The culminating point of this week is obviously Saturday’s fashion show. This year’s fashion show is all about exploring the balance and contrasts between black and white. This provides a perfect continuation of last year’s fashion show, which presented a minimal aesthetic.
You can also get involved from your computer by submitting a picture of you “OOTD” to Facebook or Instagram, and a winner will be picked daily to win a prize! For more giveaways, come to the events, where everyone will receive some well-selected gifts, and the lucky first few to get there will also receive the PFW bag and t-shirt!
The complete schedule of events can be found at PFW’s website!
– Marianne Demarolle
Images courtesy of Garance Dore and Jane Davidson
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