Philanthropic Fashion: Trunks for Trunks

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Philanthropic Fashion: Trunks for Trunks

Oliver Tomalin, a young London designer and director of Love Brand & Co., imagines a world where luxury is not only enjoyed by those who acquire it, but where it is associated with humanitarianism. Love Brand & Co. has teamed up with Elephant Family, the United Kingdom’s biggest supporter of endangered Asian Elephants, to create a luxury brand with an equally grand cause. Through their cleverly named “Trunks for Trunks” collection, supporters can begin to integrate charity into their everyday life.

Love Brand & Co. makes swim trunks with a European cut (above the knee, fitted and comfortable) starting at $109 for boys and $190 for men. Ladies, this makes a great gift for upcoming vacations, and in the meantime you can still enjoy the photos. You can buy them online or in select stores worldwide.

Love Brand & Co.’s trunks in action

The shorts are made from the latest quick dry fabric and water escape eyelet technology and are available in solid colors and prints. Love Brand & Co. has even included tusk shaped aglets on the drawstrings. They also come in an adorable travel pouch and reusable tin tube.

Prints, pouch, and tube from the “Trunks for Trunks” collection

So the next time you buy trunks, think about indulging in trunk-friendly swimwear. Don’t only pick luxury, pick your swimsuit knowing that 5% of Love Brand & Co. profits go to Elephant Family every year. You’re body will thank you, and endangered Asian Elephants will too.


– Anaïs Ortiz

Images courtesy of Love Brand & Co.



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