Feyt: Shopping’s Newest Online Guide


Feyt: Shopping’s Newest Online Guide

Want to customize your own closet online? Need some online personal style advice? Head over to a new, up-and-coming new fashion site called Feyt.

Founded by fashion gurus Eleanor Ylvisaker and Ferebee Taube, Feyt makes searching for your personal fashion collection easy and quick. Eleanor and Ferebee felt that their shopping experiences were overwhelming and not tailored to their personal styles. So, using their experience from Harper’s Bazaar, Calvin Klein, and Earnest Sewn,  they conceived of Feyt. Feyt uses a special algorithm to produce recommendations that specifically fit each shopper.

To begin, go to Feyt.com and create a free account. From there, you can start creating your dream wardrobe and getting customized style advice. Check out other closets as well, from style masters like Charlotte Ronson and Isabeli Fontana. Plus, tell your friends to join, and share your dream wardrobes with one another.

 – Sophie Fritz

Images courtesy of Feyt and Refinery 29

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