We can’t remember the last time we were this excited about a store opening in Philadelphia. Located in the heart of Rittenhouse, at 1718 Walnut Street, INTERMIX is finally arriving. With 30 stores throughout North America, in locations such as New York, Los Angeles, Boston, Miami, Chicago, and Toronto, Penn students finally have one close to home. The 2,500-square-foot space is set to open on September 21st, just in time for us to shop for Parents’ Weekend outfits or last-minute date parties. The space will emanate an industrial feel, boasting gray metal ceiling trusses and a gray-stained, oak floor along with a brushed stainless steel storefront.
INTERMIX, which first opened in 1993 in Manhattan’s Flatiron district, is a women’s specialty retail boutique that carries a curated collection of recent and up-and-coming designer apparel, jewelry, and accessories. Founded by brothers Khajak and Haro Keledijian, INTERMIX strives to achieve a balance between timeless styles and edgy, in-the-moment pieces.
In the words of Khajak Keledijian, CEO and co-founder of INTERMIX, INTERMIX’s “specific fashion perspective and unique offerings from designer labels and emerging talent ensure [that INTERMIX will] be a dynamic destination within this iconic, historic neighborhood.” INTERMIX Philadelphia will offer merchandise from designers such as rag & bone, Helmut Lang, ALC, Diane von Furstenberg, J Brand, Equipment, Herve Leger, Sergio Rossi, Mulberry and more. We were lucky enough to get a sneak peek at some of the apparel that will be sold at the new store this fall:
Clockwise from top left: A.L.C., $350; Maggie Ward, $198; Helmut Lang, $320; and Ohne Titel, $698 at INTERMIX.
Campus is buzzing about the opening. When Sarah Schlein C’13 heard that INTERMIX was coming to Philadelphia, she exclaimed, “It is!? I love INTERMIX’s style. They always have a lot of classic pieces with a kick of color or bling to keep it fashion-forward.”
Several students have also expressed excitement that the new INTERMIX store will help define Philadelphia as a major fashion center. Jill Gittleman C’14 stated, “I always considered Philly to be more of a ‘food capital’ than a ‘fashion capital.’ I think the new INTERMIX is definitely going to change this. There is no other store like this in Philadelphia.” According to Chelsea Stellmach C’14, “Philly is no Paris or Milan – people here wear clothes to be covered, nothing more. But hopefully the presence of more boutiques like INTERMIX will change the culture.”
We can’t wait to see how INTERMIX will revolutionize how both locals and visitors view the city.
– Marissa Solomon
Merchandise photos courtesy of INTERMIX, 1718 Walnut Street and cover photo courtesy of Uwishunu