The “Alternative” Style of Dressing

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The “Alternative” Style of Dressing

USA Gauze Tank from the "Stars and Stripes" collection

Have you ever thought about how the clothes you’re wearing came to be…well, clothes? The company, Alternative, has kept the environment in mind from beginning to end while designing their earth-friendly clothing line, “Alternative Earth.” This brand features way comfy clothing that is as eco-friendly as it is flattering. How did they take this perfect combo and incorporate it into their clothing production? See what they have to say:

“Our Alternative Earth products are still amazingly soft and cut for a flawless fit, but what sets these styles apart is their earth-friendly production. Alternative Earth fabrics are made with organic cotton, recycled polyester and man-made fibers derived from sustainable raw materials such as rayon, and then finished with non-toxic dyes, biodegradable fabric softeners and natural enzymes for our signature vintage-soft touch”.

The Meegs Eco-Heather Racerback and the Eco-Heather Crew

 

Alternative is featuring a “Stars and Stripes” collection perfect for chillin’ out in. We’re particularly  keen on wearing this collection on the 4th! The lightweight tees and tanks will have you looking festive while staying cool in the summer heat. So while you’re feeling good watching the fireworks and enjoying a cookout,  feel just as good about the clothes you’re in.

– Lauren Witonsky, Guest Blogger

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