Just last week, the VP of Alibaba.com, Brian Wong, presented to a group of forty Wharton undergrads and graduate students in their Hong Kong office. On the 26th floor, Mr. Wong spoke about Alibaba Group’s rapid success, and foray into business to consumer retail with Tmall.com. Every move and expansion was well thought out, just like Mr. Wong’s outfit. What undeniably stood out, was his crisp white shirt with his initials, B.A.W., monogrammed on the front, lower left-side of his chest.
Scott Schuman of The Sartorialist takes note of this trend, across the world in Milan. Garance Doré finds this detail delightful in Paris on a Lanvin purse.
It seems to be a worldwide trend that has not been overemphasized (perhaps because of its classic roots and lack of “newness” factor), and I hope it remains that way! G.Q. reminds us to make sure the monogram is discreet when on a shirt and that it must be covered when worn with a suit-jacket.
Would you try it out? Would you go out of your way to have something special monogrammed? Do you think it’s tacky?
– Elonia McHenry
Photo courtesy of The Sartorialist