We’ve all heard about Philadelphia’s thriving art scene (First Fridays anyone?) and its downright delicious eateries like Vetri or Cochon, my favorite BYOB. But what about Philly’s fashion scene? Scott Schuman of The Sartorialist visited this past April, so we know something good must be happening.
We’re assuming you’re familiar with Urban’s headquarters being in Philly and Philly Fashion Week… but does Philly really have any great hometown designers? We have selected one of our personal favorites, Drew Ginsburg. Drew granted The Walk, an exclusive interview with her about her fabulous new line, Dylan Alexa.
Philadelphia definitely got a bit more fashionable when designer Drew Ginsburg launched Dylan Alexa, a clothing line that will satisfy your fashion needs. At reasonable prices, ranging from $84-150, Dylan Alexa is both stylish and well made (+ featured on Daily Candy!). Dylan Alexa was created on the belief that “what is class and what is edgy need to be mutually exclusive.”
Many designers offer pieces shown together that look great on the runway, but unworkable for everyday wear. Instead, Drew created Dylan Alexa, which offers pieces that can be either mixed and matched or worn as complete looks that you’ll be dying to wear. Mixing her dresses, blouses, and jackets is a great way to transition outfits from day to night. Sold exclusively at the National Jean Company, Dylan Alexa offers mostly tops to go with “primary denim” from the National Jean Company.
The online look book features local girls, “so you can get a better sense of what you’d look like [in the clothes]. Bloggers are dominating the industry right now as far as influencing girls on how to style themselves because people can relate to them… we think of Dylan Alexa as an actual person, so when styling our lookbooks we layer and mix and match so customers can really see how they can wear the pieces,” says Drew.
Many have asked her where the name came from, to which she replies easily, that the label is based on two of her favorites… her best friend Dylan, the edgier, more forward side and her sister Alexa, the alluring and feminine side.
We asked Drew about the transition from studying to designing to owning her own brand. She notes that the change was challenging but exciting. Beginning at Drexel, she studied fashion design, one of Drexel’s strongest programs. During the coarse of the program, she studied at the London College of Fashion for a semester, learned how to patternmake and sew, and dabbled in every kind of clothing category possible—including menswear, swimsuits, and even children’s!
For her graduating collection, however, she focused on womenswear, incorporating detailed embellishments, furs, and leather earning her the Neiman Marcus Award for Most Creative Senior Collection. While studying, she interned with Urban Outfitters, working mostly on the brand Silence and Noise, honing in on her design skills to eventually join the team full time after graduating. At the start of 2011, Drew made the decision to begin a private label of her own, wanting to experience every aspect of the industry, and striving to build a label that was well-made and trend conscious, while keeping the pieces at prices customers felt comfortable with.
Dylan Alexa’s first season launched in the Fall, focused on updating classic silhouettes with leather trimming, asymmetric detail, and print mixing… and as far as we can tell it was quite successful. For Spring/Summer, look out for new updated classics in neutral camels, pops of color, and Moroccan prints. Come parties and nights out, we’ll be sure to see Dylan Alexa on our campus.
Photos Courtesy of Dylan Alexa, click on photos to enlarge