French Connection has just announced plans to close 17 of their 23 stores in the US in response to declining sales since 2006. French Connection plans to focus on their stores in the UK (they announced the closing of all 21 Japanese stores last fall). So with only 6 boutiques to be left in the US, French Connection is undertaking a new branding campaign…. goodbye FCUK, hello upscale, controversy free advertisements. Read the full story here.