Be Stupid?


Be Stupid?

With the mind boggling amount of advertisements and marketing messages we encounter everyday, brands have resorted to many things to get our attention.  The internet has been buzzing about Diesel’s “Be Stupid” campaign.  Their ads feature slogans urging customers to take risks with their lives, but some think the ads take it a little too far.   Additionally, on Diesel’s homepage as part of the campaign, you can click and drag words to create (often explicit) sentences to share with others surfing the web.  Check it out here, and let us know what you think of the ads in the comments.

Andrea Highbloom

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