South Moon Under


South Moon Under

Location: 1731 Chestnut St

Hours: Mon-Sat 11am-7pm; Sun 11am-5pm

Contact Info: 215-563-2298


Category: Apparel and accessories, men’s and women’s

The techno-pop music thumping from the speakers is a pretty good indicator of what’s in store for you upon entering South Moon Under. Though comparable to Urban Outfitters in size and palette, this upbeat, three-floor establishment has cleaner lines, bolder patterns, and a little more party sparkle than our 36th Street favorite. Prices range from approximately $25 (there is a hefty and generously priced sale section) to several hundred. Brands like True Religion, J Brand, and Citizens of Humanity make this a great place to buy jeans, and designs by Alternative Apparel, Ella Moss, and Splendid keep the standard for separates high. There is also a small “habitat” section where wall art, books, and gifts can be perused, as well as an eye-catching shoe display featuring the likes of Chinese Laundry and BCBG. Located by Rittenhouse Square, this store is a go-to for going out clothes, business casual, and flirty accent pieces.

Maggie Edkins

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